A thesaurus entry is helpful with your product search for relating frequently missspelled or localized cultural terms that your customers enter to the correct terms as they exist in your product catalog. By creating these linkages you help get the correct products in front of your customers withough them having to have understanding of your specific product terminology.

A common example is that in the Northeast U.S., Jackets are often referred to as "windbreakers". If your customer is searching for windbreakers, you could add the term windbreaker to the keywords field for each of your jackets to make them match the entered keyword. That represents a significant merchandising effort. Instead, this tool would allow you to create a mapping between windbreaker and jacket, and allow your customer to use the term that comes naturally without invoking a large merchandising effort.

To identify keywords that are good candidates for a thesaurus entry, look at the search reports to identify keywords that are used with high frequency but return low match results. Frequently these indicate a mismatch between your vernacular and your customer.

To find a thesaurus entry or group of entries, a search block has been provided.

The Keyword option filters your result to only show entries that share the characters entered in either the customer entered or include fields.

To create a new thesaurus entry, click the Add New button above the search criteria. Choose a customer entered keyword and the keyword that should be included.

Once all of your revisions have been made, click "Save All Changes" to commit them to the site.