Product Features

A product feature is a custom attribute or attribute group that can be applied to your products. These can range from text elements like special care and washing instructions, to single value designations or multiple-valued classifications. Whatever details you think your customer should know when making their decision, you can add them here.

Each product feature created in this tool will appear to your merchandising team in the product setup. They can then select or edit any of these features as needed when merchandising the product.

Why Product Features Are Important:

They help Customers Understand the Product

  • Clearly explain what the product offers
  • Answer key questions about use, size, material, or performance

Support Product Comparison

  • Allow shoppers to compare specs between similar items
  • Make decisions based on specific needs (e.g., waterproof, wireless, machine washable)

Enable Filtering and Search

  • Power faceted navigation (e.g., “filter by size,” “color,” “sleeve length”)
  • Help customers quickly find what fits their criteria

Drive Conversions

  • Highlight selling points like durability, performance, eco-friendliness, or technology used
  • Help customers feel confident about making a purchase

Fuel Personalized Experiences

  • Can be used in product recommendations or automated merchandising
Product features overview
Product features overview

Attributes

The product contains all of the elements that are shared across the various size and color variations.

Product Feature attributes are as follows:

Property Description
Feature Set The name of the feature group as it will appear in the product editing screens. e.g. "Special Instructions" or "Lifestyle"
Feature Type The type of selection that a merchandiser can make when using this feature type. Possible values are:
  • Text
  • Radio Button
  • Checkbox
Feature Value The label of the value.
Feature Description (Optional) An optional text descriptor for the element. Usually used in text elements, it can also be used for tool tips or informational text on radio or checkbox options when the value is not inherently clear to your customer.

Searching for Product Features

To find a product feature, a search block has been provided.

The Keyword field allows you to filter features that only show groups whose name contains the keyword entered.

Product features search
Product features search

Adding a new Product Feature

To create a new feature, click the Add Product Feature button above the search button.

Adding a new product feature
Adding a new product feature

Choose a name for the feature and select the feature type.

When choosing the Feature type select one of the following:

  • Text: If the feature will include one or more long bodies of text (e.g., washing instructions or detailed notes), choose “TEXT”.
  • Radio: If the feature consists of a list of values and the merchandiser should select only one, choose “RADIO”.
  • Checkbox: If the merchandiser should be able to select multiple values, choose “CHECKBOX”.

Once the feature is created, you can begin adding the individual values to it.

Adding a Value:

To add a value to the feature, use the "Add Value" block to specify the Name for the value and any supporting description you need.

  • Enter the name of the Value in the Value text box.
  • Include a supporting description if needed.
  • Click "Save New value" to add it to the list of Feature Values.

Editing a product feature

Once a value has been created, both the value and any accompanying description can be edited. Once all of your revisions have been made, click "Save All Changes" to commit them to the site.